This guide will take you from a complete SEO newbie (“What is this search engine optimization I keep hearing about?”) to a pro (“Title tags=optimized!”).
How Search Works
(YouTube)
If you want a plain-English answer to the question “how do search engines actually work?” this short video is for you.
Search Engine Optimization (SEO) Starter Guide
(Google)
SEO advice straight from the horse’s mouth. A bit dense, but definitely worth reading.
The SEO Marketing Hub 2.0
(Backlinko)
The SEO Marketing Hub “Learning Center” is like a mini-Wikipedia for SEO knowledge. It has entries that cover keywords, outreach, indexing, and more.
How to Create an Effective SEO Strategy
(Backlinko)
Learn how the various elements of SEO (like content, promotion and branding) tie together. Specifically, this guide will give you a step-by-step action plan that you can follow to rank higher in Google.
The Definitive Guide To SEO
(Backlinko)
SEO is CONSTANTLY changing. And now that you’ve got the basics down, this guide will help catch you up with the most important SEO trends happening right now.